What are the Udhyamis up to today? – Sroth Code Games
By Falguni Basnet
Twelve startups participated in the first edition of an intensive 6-day entrepreneurship guiding programme, the Udhyami Seed Camp. Almost a year since the camp, they have taken off in different directions in terms of building business models. For most of them, the 6-day camp and the subsequent 2 months of follow-up sessions became a stepping stone, packed with information and guidance from experienced individuals. It accelerated their learning process, and helped them come up with polished blueprints of their businesses. Their position in the Nepali and international market today, is exemplary. We continue our four-part look back at the participants of Udhyami Seed Camp 2017: Women Edition with Sroth Code Games and its Founder/ COO, Uday Gurung.
Sroth Code Games
Just like Haku and Gofle in Haku Run–a popular mobile-based game by Sroth Code Games–the members of Sroth Code Games have had to face several challenges, including overcoming government policies, low ad revenues in Nepal, finding publishers, and so on. Despite all that, they managed to complete 24 projects since Udhyami Seed Camp. Their business model is an ever-changing one, something that constantly adapts to the ever-changing needs of the market and has become exemplary in the Nepali business sphere.
Sroth Code Games originally started out with the same mobile gaming model that they have right now, but they thought about targeting only local markets and doing small-revenue projects. They did not know much about publishers, or the audience they should be targeting. “We weren’t certain about what our streamline should be, what kinds of projects would benefit us and how the audience would receive our products when we entered Udhyami,” said Uday Gurung, COO of Sroth Code Games.
In a time span of only six days, Udhyami Seed Camp was able to teach the basics of entrepreneurship for Sroth Code Games. “We learnt a great deal under pressure, and came out with a good idea of what our playground should be, and what kinds of projects we should be initiating for both the local market and international market,” said Gurung. Most importantly, the team realized that different games can have different target audiences. This is when they realized the power of their business model, and how it could possibly reach out to a range of audience, and generate a large amount of revenue only through the tweaking of small elements of their games.
Along with that, the team also came out of Udhyami with the mindset that they would have to take reasonable risks, and believe in what they are producing. “The rest of the work lies on how we present ourselves to our audience. Once we believe that our product is well-refined, and worked hard on, we focus on presenting ourselves in the market, and also approach publishers in the international market,” said Gurung.
Starting out with only a developer and a designer, Sroth Code Games now has a strong team of artists, brand designers and script writer. Now, they are still trying to approach publishers in the international market. “We’ve done several projects and experiments in Nepal, and the team thinks it is now time to expand ourselves internationally, and that is what comprises a major part of our future plans,” said Gurung. Besides that, the team has also started experimenting with VR, which went really well.
Although there wasn’t a complete revamping of the business model after Udhyami, Sroth went out of it realizing that a business model is something that is adaptable to the market’s needs.